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The need to make real estate products readily available to the general public with much ease led to the emergence of an Estate Surveyor and Valuer (or Agency Surveyor) who is vast in the knowledge of laws of agency. Real estate agency essentially involves the leasing, buying and selling of an interest in proprietary land and building on behalf of another person. It is an area where formal professional qualification is held to be imperative. One of the important reasons why a property owner employs an agent to let or sell his property is the belief that the agent is more knowledgeable about rental values and is more skilled in the field and so would be able to handle it better.

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AGENCY PRACTICE & MARKETING STRATEGIES OF REAL ESTATE PRODUCTS

FIRST Edition

ISBN 978-978-50988-8-4

© Kuye Olusegun

(2018)

The need to make real estate products readily available to the general public with much ease led to the emergence of an Estate Surveyor and Valuer (or Agency Surveyor) who is vast in the knowledge of laws of agency. Real estate agency essentially involves the leasing, buying and selling of an interest in proprietary land and building on behalf of another person. It is an area where formal professional qualification is held to be imperative. One of the important reasons why a property owner employs an agent to let or sell his property is the belief that the agent is more knowledgeable about rental values and is more skilled in the field and so would be able to handle it better. Consequently, the Agency Surveyor must understand his responsibility as an agent and act accordingly with respect to the principal and the third party as well. The focus of this book includes such important issues as:

  • the creation of agency relationship
  • real estate agency and types
  • the various segments of real estate agency practice
  • operational guidelines of an agency department
  • functions of the Estate Broker/Agency Surveyor
  • basic duties/obligations of principal (client) and agency surveyors
  • property letting procedure and tips to ensure successful property letting practice
  • property sale procedure
  • the contract for the sale of landed property
  • process of obtaining possession of purchased property
  • acquisition of interest in existing property
  • good and defective land titles
  • the nature of land titles under the land use act
  • land use act and subsequent land transactions
  • effect of land use act on subsequent land transaction
  • processes of subsequent land transaction
  • inherent problems in property sales
  • challenges of real estate agency practice
  • professional duty towards the successful marketing of real estate products
  • tips that could help ensure qualitative estate agency practice

This BOOK, which is as offshoot of Estate Office Practice book, will certainly aid an effective and impactful real estate agency services for its practitioners – the Agency Surveyors.

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